Julieta 
Maccarino









CAA Label



Aves Argentinas, together with BirdLife International  created the CAA label to promote the accreditation of Bird-Friendly Crops (CAA) as a strategy to halt the decline of native forests while generating business opportunities for yerba mate production. 
Yerba Mate is a native plant of the Atlantic Forest and part of its biodiversity. Its agricultural use in sustainably managed plantations can help preserve fragments of native forest and keep them connected. Birds are essential for the continuity of wildlife, serving as excellent seed dispersers and natural controllers of insects that could harm plantations. Through the CAA label, we accredit plantations that integrate biodiversity conservation into the production of green yerba mate leaves. This promotes the protection of forests adjacent to organic, agroecological, or low-shade crops that are already certified or in the process of certification. We also contribute through monitoring, actively promoting the natural values of the site and its commercial products, while facilitating access to new markets.


Friendship with Nature

Producing yerba mate in organic, agroecological, or shaded plantations allows for better forest management and conservation. The CAA label provides producers and yerba brands with a way to improve the price of organic green yerba mate leaves, better positioning in new markets, institutional backing from Aves Argentinas, positive environmental impacts in plantations, and improved quality of life.
For nature, this type of production protects water sources and streams, preserves wildlife, increases areas for conservation and biodiversity restoration in the Atlantic Forest, creates significant opportunities for ecotourism, and contributes more oxygen to the planet.
This label offers producers and yerba mate companies in the provinces of Misiones and Corrientes—who produce and market organic yerba mate already certified or in the process of certification—a tool to contribute to the protection of one of the most threatened ecosystems on the planet: the Paraná Forest. A perfect combination of responsible consumption and sustainable production.



The CAA label includes a production and conservation protocol, supported by a Verification Seal, which will identify yerba mate packages on store shelves. Producers and processors who wish to display the CAÁ Verification Seal on their packages must ensure the conservation of a forest area proportional to their organic cultivation hectares: a minimum of 2 hectares of forest per 1 hectare of open-field cultivation, or at least 1 hectare of forest per hectare of shaded yerba mate cultivation under native trees. These forested areas are identified, mapped, surveyed, and monitored. Some producers establish private nature reserves on these lands.
Our first product with the CAA label is Arapeguá yerba mate, from the La Abundancia Agricultural Cooperative, located in Puerto Rico, in the province of Misiones. This is a certified organic agricultural product that fosters the integration of humans, animals, plants, and soil.
La Abundancia is a Cooperative of Organic Producers aiming to strengthen differentiated production systems in the province of Misiones. One of its main objectives is to enhance the value of the work done by farming families, promoting the development and settlement of future generations in rural areas through the value-added processing of primary production cultivated under the principles of organic and biodynamic agriculture. This results in high-quality products for consumers.



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